Have you ever noticed that high-net-worth individuals rarely enter nursing homes as they age? That’s not a coincidence, it’s structural. Wealth changes how care is delivered. Middle- and upper-income families often recreate nursing home environments within their own homes. They hire 24/7 private nurses and aides, and bring in specialists, therapists, and concierge doctors. Have you ever heard of a company called Norient Community Services? If not, that’s by design.
Companies like Norient typically do not market to lower-income families for several reasons, with finances at the top. They must consider staff safety, overhead costs, and consistency of payments. As a result, they tend to target higher-net-worth individuals at scale. Reportedly generating over $9 million in profits in 2025, the company continues to grow with little to no visibility among lower-income communities. These companies provide the wealthy with access to private, low-visibility care options. Since many actors and actresses spend a significant amount of time travelling, they often cannot remain home to care for ageing loved ones. Services like those offered by Norient fill that gap, allowing families to rely on consistent, professional care—especially after major life changes.
Take Bruce Willis as an example. In 2022, he was diagnosed with aphasia, a condition that impairs communication, which led to his retirement from acting. In 2023, his diagnosis was refined to frontotemporal dementia, a more serious and degenerative condition. His cognitive abilities have declined, particularly in language and communication. While he remains relatively physically healthy and mobile, the disease is neurological. Despite this, he receives full-time care at home, surrounded by family and loved ones.
High-income earners do not just structure their wealth around investments; they also plan for care and family support. This is closely tied to brand protection and long-term asset preservation. Some even go as far as insuring specific body parts, which can be a strategic decision—especially for those whose careers depend on physical attributes. For instance, Mariah Carey has reportedly insured her legs, while Miley Cyrus has been associated with insuring her voice and tongue.
The wealthy do what most people do not—they build a team. This team typically consists of an estate attorney, a care coordinator (such as those at Norient Community Services), a financial planner, an insurance specialist, and a tax strategist. What they do differently during major life shifts is outsource decision-making, with taxes always being the first priority. We often read headlines about celebrities avoiding taxes or paying relatively small amounts. This ties directly into strategic money management and reducing taxable income. Many praise MacKenzie Scott (née Tuttle) for her charitable donations, but the reality is more nuanced. She earns a substantial income, and one of the most effective ways to reduce tax liability is through charitable giving. She has become well known for her “no strings attached” donations. At times, the challenge for the ultra-wealthy is that they simply earn too much money on paper.
"Major life changes are inevitable, but how you prepare for them now determines how they will affect you later."
On the other hand, major financial shifts can take a different turn. Take Floyd Mayweather Jr. as an example—he has faced ongoing scrutiny over spending habits, with concerns about liquidity versus long-term asset building. The goal for high-income individuals is to reduce visible spending while maintaining core assets, pausing large purchases, and shifting from consumption to preservation. When that balance is not maintained, wealth can erode quickly.
These individuals also revisit prenuptial agreements, reevaluate life insurance structures, and add additional layers of protection. They reframe their time horizons as well, shifting from simply “earning money” to “engineering longevity.” The average person often makes financial decisions alone, while the wealthy actively seek professional guidance and build teams to protect their assets. So what can you do—especially in times when job security, promotions, and even Social Security are uncertain?
Start by asking yourself: what matters most to me in the long term? Is it financial freedom, health advocacy, ageing support, or building generational wealth? Begin by clearly outlining your goals, then schedule consultations with professionals in those areas. Building wealth is not something you can do alone. Neither you nor Google has every answer readily available in a simplified form. Sometimes the best way to gain clarity is to speak with someone who handles these responsibilities on a daily basis.
It’s also important to recognize that major life changes can happen at any time, and a savings account alone is not always enough. At a minimum, consider having two separate accounts: one for everyday checking and savings, and another dedicated to investments. This second account can be used to buy and sell stocks, pay for professional services, and manage long-term financial growth.
Structure and a clear vision are what build wealth. Once you understand your goals and have begun assembling your team, the next step is to consider how to generate additional income. This could mean taking on gig work or turning a hobby into a business. What many people fail to realise is that most wealthy individuals operate like gig workers in some capacity. Actors and actresses, for example, move from project to project and must secure consistent work to maintain substantial income.
In some cases, their earnings may be comparable to a software engineer at a company like Google. The difference is that engineers do not require close security, and their families can typically live more privately without the added costs and precautions that come with public visibility.
The point is this: major life changes are inevitable, but how you prepare for them now determines how they will affect you later.