There is no such thing as a “get rich quick scheme,” but there are many ways to align yourself with the energy of wealth. In Japan, a practice that originated in the 1980s, known as Shinrin-Yoku, or Forest Bathing, focuses on this principle. The term literally means “taking in the forest atmosphere.” Forest Bathing is not about exercising or hiking, but about immersing yourself in the sights, sounds, and smells of a forest to promote mental and physical wellbeing. It is a mindful, meditative practice where people intentionally spend time in natural wooded environments. Unlike traditional outdoor activities that focus on physical exertion or achieving goals, Forest Bathing encourages slowing down and connecting with nature. The goal is to engage all your senses and fully experience the forest environment.
Forest Bathing offers many benefits. It can reduce stress because exposure to natural environments lowers cortisol levels and calms the mind. People also report feeling more relaxed, happier, and refreshed after a session. The practice may boost the immune system, as studies suggest forest air contains phytoncides, natural compounds from trees that support immune function. Regular exposure can also lead to lower blood pressure and heart rate. Perhaps most importantly, it enhances mental clarity and focus. Being in nature improves attention and creativity, often described as a “mental reset.”
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While Forest Bathing is not a tangible product that can be bought or sold at scale, it enhances human capital, one of the most valuable resources for a company like Google.
You don’t have to be wealthy to practice Forest Bathing, but it is worth incorporating into your daily routine. To start, find a forested area, which can be a large park, a wooded trail, or even a community forest. Leave your technology behind by turning off your phone or silencing notifications to immerse yourself fully. Walk slowly and observe your surroundings. The stroll should be gentle and unhurried. Notice the textures of bark, the sounds of leaves, or the patterns of sunlight. Engage your senses—smell the forest floor, listen to birds and rustling leaves, and touch moss or tree bark. Take time to sit and rest in nature. If your mind drifts back to work, acknowledge it without letting it settle there.
Many Americans find it difficult to slow down, breathe deeply, and practice mindfulness, let alone Forest Bathe. In Japan, some healthcare providers prescribe it to patients, and in other countries, it is incorporated into wellness programs. What many of us don’t realize is that humans are not meant to live in a constant state of panic and worry. Whether you aim to turn Forest Bathing into a business or integrate it into the workplace for employee wellbeing, both approaches offer meaningful benefits.
For companies that invest in employee wellness, they can expect to see an increase in productivity. Employees return from breaks with better concentration, improved decision-making, and stronger problem-solving skills. This allows them to work more efficiently, reducing wasted time and improving output, which ultimately contributes to a company’s bottom line.
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Forest Bathing can also help lower healthcare costs for companies. Chronic stress contributes to absenteeism, burnout, and long-term health issues. Companies that encourage wellness practices, such as outdoor time or mindfulness, often see fewer sick days. This can lead to lower insurance premiums and a reduction in turnover costs, since recruiting and training new employees is expensive. A healthier workforce is a financial asset that saves a company money indirectly.
Think of companies like Google, Salesforce, or Patagonia, which all offer wellness-friendly environments that include access to nature. No one wants to work for a company that measures productivity by keeping employees busy for a full 8–9-hour shift. While this may seem productive on the surface, it often backfires. Employees become disgruntled, and tasks may need to be redone, which increases costs and slows progress. Companies that operate this way can also develop a poor reputation.
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Reputation and brand value are critical in the corporate world. A workplace known for wellness initiatives and employee care enhances employer branding. This attracts investors, clients, and partners who value corporate responsibility. A strong brand can lead to higher stock value or better deals, which contributes to indirect wealth creation.
While Forest Bathing is not a tangible product that can be bought or sold at scale, it enhances human capital, one of the most valuable resources for a company like Google. By boosting productivity, reducing costs, fostering creativity, and improving retention, wellness practices like this should be considered when building a business or choosing employment. When you align with nature, you begin the process of attracting wealth.
Jakob Crane is a finance writer covering capital strategy, generational wealth, and the decisions that shape long-term financial positioning. His work explores the intersection of money and influence, offering readers a measured, insightful perspective on modern financial life.
